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Do You Need Further Proof of the Power of Pets?

Do you have a pet? Do you know how influential you are, you pet-owner, you?

As people spent more time with their pets during the pandemic lockdown, and as those without pets realized the value of non-human companionship, all categories of pet purchases – food, veterinary care, training, boarding, you name it – have had booming bottom-line increases. The pet industry, which encompasses all things that pets need, is exploding financially. What is now a nearly $250 billion industry is projected to be pushing $370 billion in just six years.

You, with your care and concern for your pet or maybe multiple pets, are driving that. Meanwhile, your unsuspecting pet is doing what pets have always done – providing companionship to the extent you allow, being as good as you’ve helped them learn how to be (at least they’re good most of the time) and becoming a bigger line-item in your monthly budget as prices of everything goes up. While some people are making the...

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Why Yes, Today IS Valentine's Day - How Could You Tell?

If you’ve seen a billboard, heard a radio or TV commercial, been inside a store or even just poked your nose outside your front door in the last week, then you already know what today is. Did you know that, in addition to Valentine’s Day, it’s Galentine’s Day, Madly in Love with Me Day, International Flirting Week and National Week of Chastity? Heck, I’m feeling a bit whiplashed with those last two happening at the same time, aren’t you?

This day is fraught with so many emotions and expectations. For happy couples, it’s a celebration of their connection and commitment to each other, wrapped in feelings of love and joy. For unhappy couples, it’s a reminder of what they once had and don’t have now, and that can bring with it sadness, despair and a feeling of letting loved ones down. For those who aren’t part of a couple, it can feel like they’re an outcast in a sea of togetherness and aren’t living up to societal...

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